It's the hardest question in gifting. He says he doesn't need anything, he buys what he wants, and another pair of novelty socks isn't the answer. After 25 years of dressing men in Brighton and Soho, we've learned the trick: buy him the thing he wouldn't quite buy for himself. Every gift here is sorted by budget, from silk accessories under £100 to the full bespoke suit experience, so you can't get it wrong. Made or chosen by Gresham Blake, bold British tailoring since 1999.