Every year the same question comes round: what do you buy a man? He says he doesn't need anything. He buys what he wants when he wants it. And socks stopped being funny in 2009.
After 25 years of dressing men in Brighton and Soho, we've learned the answer isn't a thing. It's something he wouldn't quite buy for himself: a small luxury, a proper upgrade, or an experience he'll talk about for years. Here's how we'd solve it, by budget.
Under £100: the small luxuries
A silk pocket square, a knitted tie, a pair of statement socks that are actually good, or a Gresham Bear for the man who claims to want nothing and secretly wants something ridiculous. These are the gifts that get used weekly. Browse our gifts under £100.
£100 to £250: the proper upgrade
This is the sweet spot: a limited edition printed shirt, a silk scarf, quality knitwear. Things he'd hesitate over for himself and then wear constantly. See gifts from £100 to £250.
Grand gestures: when it's a big one
Milestone birthday, anniversary, or a thank you that needs weight behind it. A cashmere coat, a leather holdall, or a piece from our grand gestures collection.
The gift he'll never forget: bespoke
The bespoke suit experience is the one they remember. Fabric chosen by hand, a pattern cut to his body, fittings in our Brighton or Soho studios, and a suit no one else in the world owns. It's less a present, more a rite of passage.
When in doubt: let him choose
A gift voucher is not a cop-out when the shop is interesting. It's an invitation to an afternoon on Bond Street or Greek Street, trying things on with a coffee in hand.
Still stuck? Start with our gift ideas page, sorted by budget, or ask us in store. Solving this problem is genuinely our favourite part of December.